Lift Weights Lift Spirits is a personal training company created by Ashley Whelan, a passionate coach who tailors fitness programs for people of all ages and fitness levels. The brand needed to reflect her client-first philosophy, her personal approach, and the confidence and trust she instills in everyone she trains. We developed a visual identity that blends sophistication with approachability—grounded enough to connect with professionals, but still friendly, genuine, and personal to Ashley.

The brand also subtly weaves in Ashley’s faith in a way that honors her values without feeling heavy-handed or overly thematic. We then carried this new identity into a website build that was intentionally streamlined—no unnecessary extras or distractions. The result is a polished, easy-to-navigate platform that showcases her services and reflects her personality. The site supports her business goals while staying true to the simple, client-focused, and heartfelt mission of Lift Weights Lift Spirits.