The Legal Athlete is the brand of Jess Sargus—a speaker, coach, undefeated MMA fighter, and attorney—who empowers audiences with her unique perspective on high performance and personal evolution. We refined and expanded Jess’s existing brand to elevate her visual presence while preserving what she loved about the original identity. The refreshed brand features custom iconography that supports her signature keynotes, services, and book launch, along with a brand mascot designed to represent her ethos and methodology.

To bring the new identity to life online, we also developed a custom website that addressed pain points in her previous platform. We reorganized her content, streamlined the user experience, and ensured the new site clearly reflected her credibility and dynamic personality. From color palette to page structure, the entire build was created to better position Jess for growth—offering a professional, engaging platform that’s aligned with her evolving role as a motivational leader.